Privacy Policy

Last updated: June 2, 2026

Eloria Beauty operates this website and online store, including all related information, content, features, tools, products, and services (the "Services") to provide you with a curated shopping experience. Our store is powered by Funnelish, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, purchase from, or otherwise interact with our Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

Personal Information We Collect or Process

"Personal information" means information that identifies or can reasonably be linked to you. We may collect or process the following categories depending on how you interact with us:

Contact Information

• Name
• Billing and shipping address
• Phone number
• Email address

Financial Information

• Credit or debit card information
• Payment account information
• Transaction details
• Payment confirmation details

Account Information

• Username and password
• Security questions
• Preferences and settings

Transaction Information

• Items viewed
• Items added to cart or wishlist
• Purchase history
• Returns, exchanges, or cancellations

Communications

• Customer support inquiries
• Messages sent to us

Device Information

• IP address
• Browser type
• Device identifiers
• Network connection information

Usage Information

• Interaction with the Services
• Browsing behaviour
• Navigation patterns

Personal Information Sources

We may collect personal information:

• Directly from you when you create an account, place an order, or contact us
• Automatically through cookies and similar technologies when you use our Services
• From service providers who process information on our behalf
• From marketing or advertising partners
• From our store platform provider, Funnelish, in connection with checkout and order processing

How We Use Your Personal Information

1. Provide and Improve Services

• Process payments and fulfil orders
• Manage accounts and preferences
• Arrange shipping and handle returns and exchanges
• Personalise your shopping experience
• Improve our website, products, and Services

2. Marketing and Advertising

• Send promotional emails or messages
• Show relevant advertisements on third-party platforms
• Recommend products based on browsing or purchase history

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.

3. Security and Fraud Prevention

• Authenticate accounts and verify identity
• Detect and prevent fraudulent activity
• Protect the integrity and security of our Services

4. Customer Support

• Respond to inquiries and resolve disputes
• Maintain our business relationship with you

5. Legal Compliance

• Comply with applicable laws and regulations
• Respond to lawful requests from authorities
• Enforce our Terms of Service and other policies

How We Disclose Personal Information

We may disclose personal information:

• To service providers including payment processors, fulfilment partners, IT providers, analytics providers, and customer support providers
• To Funnelish, our store platform provider, to facilitate checkout and order processing
• To marketing and advertising partners for targeted advertising purposes
• When required by law, court order, or lawful legal process
• In connection with a business transaction such as a merger, acquisition, or bankruptcy
• With your explicit consent or at your direction

Our Store Platform — Funnelish

Our online store and checkout are built and hosted on Funnelish. When you place an order or interact with our store, Funnelish may collect and process certain personal information to facilitate the transaction and provide platform services. Funnelish processes data in accordance with its own privacy policy, which we recommend reviewing at funnelish.com/privacy.

Information submitted through our store may be transferred and processed outside your country of residence as part of Funnelish's global infrastructure. By using our Services, you consent to such transfer.

Cookies and Tracking Technologies

We and our service providers use cookies, pixel tags, web beacons, and similar tracking technologies to collect device and usage information, enable core functionality, measure advertising effectiveness, and deliver personalised content. You may adjust your browser settings to refuse or delete certain cookies, though this may affect the functionality of our Services.

We use the following types of cookies:

• Essential cookies — required for core functionality such as checkout and account access
• Analytics cookies — help us understand how visitors interact with our Services
• Marketing cookies — used to deliver relevant advertisements and track campaign performance

Third-Party Websites

Our Services may include links to third-party websites. We are not responsible for the content, security, or privacy practices of any third-party site. We strongly recommend reviewing the privacy policy of any third-party website before sharing personal information. Accessing third-party websites is entirely at your own risk.

Children's Data

Our Services are not intended for children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from minors. If you believe a child has submitted personal information to us, please contact us immediately at support@eloriabeauty.shop and we will take steps to delete that information promptly.

Security and Retention

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to:

• Provide the Services to you
• Comply with our legal obligations
• Resolve disputes and enforce agreements
• Fulfil legitimate business purposes

When personal information is no longer required, we will delete or anonymise it in accordance with our data retention practices.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access — request a copy of personal information we hold about you
• Right to Delete — request deletion of your personal information
• Right to Correct — request correction of inaccurate or incomplete information
• Right to Data Portability — request transfer of your personal information
• Right to Opt-Out — opt out of the sale or sharing of personal information for targeted advertising
• Right to Object or Restrict — object to or restrict certain processing activities
• Right to Withdraw Consent — where processing is based on consent, withdraw it at any time

You may manage communication preferences by unsubscribing from marketing emails at any time. We may verify your identity before processing any request. We will not discriminate against you for exercising your privacy rights. Requests will be responded to within the timeframe required by applicable law.

Complaints

If you have concerns about how we handle your personal information, please contact us first at support@eloriabeauty.shop. We will make every reasonable effort to address your concern promptly. If you remain unsatisfied, you may lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information in countries other than your country of residence. Where required by applicable law, we rely on recognised transfer mechanisms such as Standard Contractual Clauses to ensure appropriate protections are in place for cross-border transfers of personal information.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. We will update the "Last updated" date at the top of this page and post the revised version on our website. Your continued use of our Services after any changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: